Hi, I’m Dor.

I’m a copywriter. That means people pay me to think of one sentence, then forty more versions of it, then pick the first one.

For nine years I’ve written for TV, outdoor, digital and any screen someone is willing to look at. For Coca-Cola, Intel, Samsung, Heinz, Renault, EL AL and Keshet 12. And for startups whose brief arrived on WhatsApp at 1am.

I take a campaign from brief to screen: the idea, the script, the line that sticks, and the landing page nobody else wanted to write.

These days I have an assistant: AI. It’s fast, it never sleeps, and it still needs someone to tell it what the idea is.