Picked up around the world:
Solo
Your car goes to the garage. You don’t.
Launch film for Israel’s first car-care brand that comes to you.
I write ads
nobody skips.
Even my mum watches every one to the end. She still asks what I do for a living.
Copywriter, scriptwriter, senior creative. TV, outdoor, digital and social. Lately with AI on the team, which hasn’t asked for a raise yet.
Brands that trusted me with their words. Nobody got hurt.
Quik
The supermarket that sold time. The groceries were a bonus.
Online supermarket with same-day delivery. Featured on Ads of the World.
Tel Aviv Stock Exchange
The world’s #1 stock exchange. From 500 shekels.
TASE was rated first in the world. We had to tell everyone who thought it was only for millionaires.
More Investment House
More, starring Mor.
TV and digital for an investment house managing tens of billions, starring an actress who happens to share its name.
Keshet 12
Written for prime time.
Spots for the channel’s own airtime. One aired inside Eretz Nehederet, so you’ve probably seen it.
WeShoes
Back to routine. On foot.
A TV film, billboards and social for a 60-store shoe chain.
More work
- VISTA iQForty seconds. No needles. Good dog.
- IKEA UKThanks, Mum, for always finding it.
- GuinnessDry elbows, happy pints.
- AHAVAOne voice, two markets, and a whole website of microcopy.
- AckersteinTen episodes. Zero slide decks.
AI-made ads and films plus an outdoor campaign for a TAMA 38 developer working since 2010. No helicopters were hired.
An AI film answering one question: how do you connect US Jews to real estate in Israel? On US TV and digital.
Long-form digital content asking the forbidden question, including Tahini vs Ketchup. Plus content for Philips Lumea. They say men can’t write for women. They say.
Ongoing social for the first private mission to land on the Moon. No pressure.
Social, real-time and performance ads for a telecom brand that’s been around since 2004.
A year-end campaign for kitchens. And yes, she was right about the island too.
Scripts for a US startup that turns long videos into clips. The irony isn’t lost on me.
Print ads for Solo, TASE, Quik and More Investment House in the year’s brand-ranking issue.
A Christmas 2024 campaign with what may be the worst puns ever written. On purpose.
Print and social for the Paris Olympics: five pints instead of five rings.
A phone is stolen in London every six minutes. An alert inside Google Maps, on exactly the streets where it happens.
A Christmas edition whose middle section is gift wrap. Old news, new presents.
