VISTA iQ
Forty seconds. No needles. Good dog.
Israel launch for an Israeli vet-tech startup that’s big in the US. I led it as creative director. Woof.
The client
VISTA iQ, by the Israeli company HT Vet, is a cancer screening for lumps on dogs. A 40-second scan with no needles gives a risk level in under two minutes. It’s already in use at vet clinics across the US.
The brief
Launch VISTA iQ in Israel. A scan that checks lumps on dogs in 40 seconds, with no needles and no pain.
The idea
Most lumps are still checked by hand, and a hand can only guess. VISTA iQ swaps the guessing for a scan.
The work
Outdoor, buses and digital.
Creative director. Led the campaign end to end.
More for VISTA iQ
Print & Outdoor
The launch outdoor, on buses, streets and clinic walls.