Solo
Your car goes to the garage. You don’t.
Launch film for Israel’s first car-care brand that comes to you.
The client
Solo is an Israeli car-care service. You book a service or the annual test online, and Solo picks the car up, takes it to one of its garages and brings it back.
The brief
Launch a brand in a category with no competitors.
The idea
Car care is a weight you carry everywhere. Solo takes it off your back.
The work
Launch film, explainer video, print for the Globes Brand Index, social.
Recognition
Picked up by Ads of the World, Ads of Brands, Best Ads Channel and Daily Commercials.
More for Solo
Films
The explainer video for the launch.
Print & Outdoor
Print line
A print ad for the Globes Brand Index, after the launch.
יש רק מותג אחד שמטפל בכל סוגי הרכב, בקליקSocial
Solo’s reels hit 95.3K, 53K, 29.4K and 12K views. Not bad for a brand that talks about engine oil.
A Pride Month post for Facebook and Instagram.