Dor Aharonovich
Print & Outdoor

Guinness

Dry elbows, happy pints.

A beer mat for the pub’s least glamorous problem.

The client

Guinness is the Irish stout first brewed by Arthur Guinness at St. James’s Gate in Dublin, in 1759.

The problem

In British pubs, people lean on the bar. The bar is wet. So are the elbows.

The fix

Guinness mats for elbows, not glasses.

The lines

  • Saving elbows, one pint at a time.
  • For classy elbows only.
  • Cheers to dry elbows.
  • For elbows that drink in style.

Got a brief?I’ll send it back shorter.