AHAVA
One voice, two markets, and a whole website of microcopy.
Brand messaging, e-commerce and website copy for AHAVA Israel and the US.
The client
AHAVA is an Israeli skincare company, founded in 1988, that makes its products with minerals from the Dead Sea. It sells in Israel, the US and more than 30 other countries.
Hanukkah
hero banner for the Israel and global websites.
More for AHAVA
Digital
The websites
I wrote the microcopy for the Israeli and US sites, and I handle all the newsletters and content.